What comes in your mind when you hear the word “Benetton” ? The first thing that comes in my mind is color. And this is because the “United Colors of Benetton” brand has always been associated with consumers of courageous and bright colors. At the same time, it is impossible not to mention its colored driven billboards, advertising campaigns and publicities that have provoked strong reactions and made up the fashion industry. So, I guess I am one bold consumer who loves to wear colorful clothes all year around. Here is one of my colorful items from Benetton, a purple coat, that is easy to wear and cheers me up every time I am making use of it.